http://slowbrand.com/2008/05/19/diet-coke-live-positively-and-subtle-branding-problems/ taking a slow approach to brands Thu, 04 Feb 2010 00:02:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://slowbrand.com/2008/05/19/diet-coke-live-positively-and-subtle-branding-problems/comment-page-1/#comment-3912 Dave Thu, 04 Feb 2010 00:02:07 +0000 http://slowbrand.com/?p=10#comment-3912 I'm a college student at IUPUI and today I went to the vending machine to get a coke and out popped a bottle that had a t-shirt and another $1.25 for a real coke. Made my day, but the t-shirt says trashtalker on the front and the back has a recycling logo with a coke bottle in the middle and the "livepostively.com" web address. Pretty cool marketing idea. I’m a college student at IUPUI and today I went to the vending machine to get a coke and out popped a bottle that had a t-shirt and another $1.25 for a real coke. Made my day, but the t-shirt says trashtalker on the front and the back has a recycling logo with a coke bottle in the middle and the “livepostively.com” web address. Pretty cool marketing idea.

]]> http://slowbrand.com/2008/05/19/diet-coke-live-positively-and-subtle-branding-problems/comment-page-1/#comment-2857 Stesh Thu, 08 Oct 2009 14:09:36 +0000 http://slowbrand.com/?p=10#comment-2857 For more information on Coca-Cola's live positively see http://www.livepositively.com/ For more information on Coca-Cola’s live positively see http://www.livepositively.com/

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