Comments on: Diet Coke, “Live Positively” and subtle branding problems http://slowbrand.com/2008/05/19/diet-coke-live-positively-and-subtle-branding-problems/ taking a slow approach to brands Sun, 13 Jun 2010 19:23:46 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kathy http://slowbrand.com/2008/05/19/diet-coke-live-positively-and-subtle-branding-problems/comment-page-1/#comment-4638 Kathy Tue, 20 Apr 2010 16:59:38 +0000 http://slowbrand.com/?p=10#comment-4638 'Live Positively' refers to the Coca-Cola business sustainability / corporate social responsibility commitment. Have a read of the below. http://www.thecoca-colacompany.com/citizenship/pdf/2008-2009_sustainability_review.pdf Hope that helps! ‘Live Positively’ refers to the Coca-Cola business sustainability / corporate social responsibility commitment. Have a read of the below.

http://www.thecoca-colacompany.com/citizenship/pdf/2008-2009_sustainability_review.pdf

Hope that helps!

]]> By: Dave http://slowbrand.com/2008/05/19/diet-coke-live-positively-and-subtle-branding-problems/comment-page-1/#comment-3912 Dave Thu, 04 Feb 2010 00:02:07 +0000 http://slowbrand.com/?p=10#comment-3912 I'm a college student at IUPUI and today I went to the vending machine to get a coke and out popped a bottle that had a t-shirt and another $1.25 for a real coke. Made my day, but the t-shirt says trashtalker on the front and the back has a recycling logo with a coke bottle in the middle and the "livepostively.com" web address. Pretty cool marketing idea. I’m a college student at IUPUI and today I went to the vending machine to get a coke and out popped a bottle that had a t-shirt and another $1.25 for a real coke. Made my day, but the t-shirt says trashtalker on the front and the back has a recycling logo with a coke bottle in the middle and the “livepostively.com” web address. Pretty cool marketing idea.

]]> By: Stesh http://slowbrand.com/2008/05/19/diet-coke-live-positively-and-subtle-branding-problems/comment-page-1/#comment-2857 Stesh Thu, 08 Oct 2009 14:09:36 +0000 http://slowbrand.com/?p=10#comment-2857 For more information on Coca-Cola's live positively see http://www.livepositively.com/ For more information on Coca-Cola’s live positively see http://www.livepositively.com/

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