LinkedIn should launch LinkedIn Connect
This week I am at TieCon where today’s afternoon keynote was a conversation with Reid Hofffman and Deep Nishar of LinkedIn. I have been a long time LinkedIn user, among the very first users of the network, joining almost at the very beginning. However in the past few years my engagement on LinkedIn has been minimal, likely lower than it should be. A few years ago LinkedIn started allowing LinkedIn users to embed applications inside of LinkedIn Profiles which was a step which had been demanded for years and is quite welcome.
But this afternoon I was struck by a simple question: Why hasn’t LinkedIn launched LinkedIn Connect?
That is, why isn’t LinkedIn looking to be the Identity layer for not just a few applications running inside of LinkedIn or a very small handful of LinkedIn Partners, but instead to offer a strong, business focused identity layer for 1000’s of business applications across the Internet? Including applications on mobile platforms exactly as Facebook Connect and Twitter Oauth are used today to allow people to use Facebook or Twitter as an identity layer and a quickstart social network for a new application and to avoid needing to create new usernames and passwords as well as to rebuild social networks to use a new application.
I don’t know the answer but I think this would be a huge opportunity for LinkedIn.