Comments for Slow Brand

Comment on Diet Coke, “Live Positively” and subtle branding problems by digital multimeter review

digital multimeter review — Thu, 15 Mar 2012 00:26:04 +0000

Live Positively is a great catch phrase, but the product ie. cola is one that I am personally dead against. These products use sugar or equivalents which I believe are contradictory to the catch phrase. Thank you for this. Denny

Comment on Diet Coke, “Live Positively” and subtle branding problems by Brother CS600i

Brother CS600i — Wed, 16 Nov 2011 23:17:58 +0000

Interesting article! Amazing they don’t market to men, isn’t it!
Lizbeth

Comment on A simple case which needs branding by Shane Hopkins

Shane Hopkins — Mon, 07 Feb 2011 23:16:07 +0000

Comment on Brand conversations on Social Networks – a response to Douglas Rushkoff by Shane Hopkins

Shane Hopkins — Mon, 07 Feb 2011 23:01:56 +0000

Rushkoff is correct in explaining the workings of a succesful Social Network at its core and what helps it grow, thrive, etc… He is wrong in discounting the room for branding in the same space. We here at the AAO spew the “Non Fiction” fuel all day onto Facebook. With every spewing comes our hyperlinked logo. SH

Comment on As 2011 begins some great meals in NYC by Tweets that mention Slow Brand » As 2011 begins some great meals in NYC -- Topsy.com

Fri, 28 Jan 2011 18:24:40 +0000

[...] This post was mentioned on Twitter by Shannon Clark, Shannon Clark. Shannon Clark said: Some great restaurants and other food options in NYC from my recent trip there – all highly recommended http://bit.ly/igbTQL [...]

Comment on Great food and drink near the Moscone Center San Francisco by Quora

Quora — Wed, 12 Jan 2011 22:55:39 +0000

What is the best place outside of the conference center to have meetings during GDC?…

A few key factors to consider: 1) How many people and how public/private is your meeting? 2) Do you need a lot of privacy? 3) Do you need specific technology at the meeting? (screens, wifi etc) 4) By meeting do you actually mean “party” or open netw…

Comment on LinkedIn should launch LinkedIn Connect by Dave Bergschneider

Dave Bergschneider — Sun, 13 Jun 2010 19:23:46 +0000

In complete agreement with a LinkedIn identity sign-on however I prefer the twitter Oauth more forthan the facebook one. Reason being, is facebook application approval simply looks intimidating and as if the “application” will have full access even though it states public information. The whole wording of application is scary too because the end-user often things of applications as being like a browser toolbar or some other useless app on their computer they don’t need or want. Same applies to facebook.

Comment on LinkedIn should launch LinkedIn Connect by Shannon Clark

Shannon Clark — Sat, 15 May 2010 05:58:17 +0000

Chris,

My thought is that LinkedIn should launch this as an identity service & by default and in most cases only share what is already PUBLIC on LinkedIn when LinkedIn would be used as an Oauth authentication.

But I would also really like LinkedIn to then also look at offering, with the user’s consent, to allow some services deeper integration & data access. This could, for example, enable real serious syncing across social networks & devices – allowing me to have my LinkedIn contacts (what they share with me already) synced to my mobile phone & into whatever CRM system I might choose to use (which could be Salesforce, could be another SaaS service, could be an iPhone/iPad application or an Android app)

The point is that I think Facebook isn’t the only game in town – or doesn’t have to be and that LinkedIn is a more natural fit – but they would have to act quickly as they have very few developer relationships (and have soured many via past slowness to work with outside developers). At the moment Facebook is adding literally over 100,000 and counting sites external to Facebook who are integrating with Facebook via a wide range of facebook widgets (Like buttons, authentication and more). Twitter has a a number of sites and applications that use Twitter authentication but mostly directly for Twitter related purposes (less often to find folks who follow you/whom you follow on Twitter on some new service) and Yahoo & Google who both have very solid OpenID services have somewhat diminished momentum at the moment (and there are dozens of other options). Plus “Oauth” and “OpenID” while related aren’t precisely the same thing.

Anyway as I said, it was a fairly simple thought this afternoon – if I get a chance to talk with folks at LinkedIn sometime I’ll ask them about it…

Comment on LinkedIn should launch LinkedIn Connect by Christopher S. Rollyson

Christopher S. Rollyson — Sat, 15 May 2010 02:53:20 +0000

Shannon, intriguing idea, and a totally natural one. I’ll qualify my remarks by saying that I work with very conservative enterprise execs, not startup leaders so much. The former are pretty uncomfortable with perceived loss of privacy or control, and they usually don’t understand the nuances of single sign-on, inheritance, etc. LinkedIn is struggling to get them to have more value-added interaction ON the site, so it would IMO be a potential distraction to enable off-site interaction. That said, I could see them enabling a quasi-private network of trusted partners, but it would have to smell *very* different than, say, Facebook Connect or Google FriendConnect. I’d be surprised if it weren’t in the pipeline somewhere.

Comment on Coffee in San Francisco – my current favorites by Billion dollar ideas for the next decade « Searching for the Moon

Billion dollar ideas for the next decade « Searching for the Moon — Fri, 23 Apr 2010 18:55:48 +0000

[...] of Third-wave coffee roasters over the past few years is one great case study. (here’s a list my favorite coffee places in San Francisco). This trend is not limited to small, nimble entrepreneurs, even large corporations such as Walmart [...]