Comments for Slow Brand http://slowbrand.com taking a slow approach to brands Sun, 23 Nov 2008 15:23:52 +0000 http://wordpress.org/?v=2.6.3 Comment on Slow Food Nation 2008 by Greta http://slowbrand.com/2008/08/31/slow-food-nation-2008/#comment-29 Greta Tue, 02 Sep 2008 04:32:26 +0000 http://slowbrand.com/?p=18#comment-29 This event had great thought and creativity put into the concept, but the execution was a disappointment. The cost of admission suggested you would have access to all the Taste Pavilions, but in reality you spent most of you time in line waiting. It was hard to spend your slow dough because of the long lines. There was little interaction with the producers because a minute of talked slowed down the assembly line. This event with either oversold, disorganized or both. I have to say I did not appreciate lines closing down 20 minutes before 3 p.m. on the fist day. In the end I felt cheated. This event had great thought and creativity put into the concept, but the execution was a disappointment. The cost of admission suggested you would have access to all the Taste Pavilions, but in reality you spent most of you time in line waiting. It was hard to spend your slow dough because of the long lines. There was little interaction with the producers because a minute of talked slowed down the assembly line. This event with either oversold, disorganized or both. I have to say I did not appreciate lines closing down 20 minutes before 3 p.m. on the fist day. In the end I felt cheated.

]]> Comment on Slow Food Nation 2008 by Joseph Smarr http://slowbrand.com/2008/08/31/slow-food-nation-2008/#comment-27 Joseph Smarr Mon, 01 Sep 2008 21:06:58 +0000 http://slowbrand.com/?p=18#comment-27 Shannon-I was excited to go to Slow Food Nation, but couldn't make it at the last minute, so I was very glad to read your review. It sounds about how I'd imagined, but I'm glad they're doing it again next year, and hopefully they'll take some of your advice before then! Shannon-I was excited to go to Slow Food Nation, but couldn’t make it at the last minute, so I was very glad to read your review. It sounds about how I’d imagined, but I’m glad they’re doing it again next year, and hopefully they’ll take some of your advice before then!

]]> Comment on Slow Food Nation 2008 by Erin Davis http://slowbrand.com/2008/08/31/slow-food-nation-2008/#comment-25 Erin Davis Mon, 01 Sep 2008 18:04:24 +0000 http://slowbrand.com/?p=18#comment-25 You are spot on with your breakdown of the problems with this event. I, however, cannot say that I will be attending next year. Probably because, unlike you, I paid $58 to get into this circus. Standing in line only to find out that you stood in the wrong line, the lines shutting down before 9pm, and the general feeling of being trapped in an infomercial I actually paid to enter, have left me and my husband incredibly angry. The goals of slow food are great. But if this is how the movement plans to pull it off, they might as well quit. Even if money weren't an option, you can't feed a planet with such disorganization. We thought we'd taste new things and meet the people who make these things and learn a little something. Instead, we stood around in line, tasted a few things that we can't even remember (and could never even buy because we have no idea who the producers were), and decided that Slow Food Nation is either run by a bunch of stupid hippies or profit hungry people out to make a buck off of our good intentions. Either way, people should not support this event in the future. You are spot on with your breakdown of the problems with this event. I, however, cannot say that I will be attending next year. Probably because, unlike you, I paid $58 to get into this circus. Standing in line only to find out that you stood in the wrong line, the lines shutting down before 9pm, and the general feeling of being trapped in an infomercial I actually paid to enter, have left me and my husband incredibly angry. The goals of slow food are great. But if this is how the movement plans to pull it off, they might as well quit. Even if money weren’t an option, you can’t feed a planet with such disorganization.

We thought we’d taste new things and meet the people who make these things and learn a little something. Instead, we stood around in line, tasted a few things that we can’t even remember (and could never even buy because we have no idea who the producers were), and decided that Slow Food Nation is either run by a bunch of stupid hippies or profit hungry people out to make a buck off of our good intentions. Either way, people should not support this event in the future.

]]> Comment on Slow Food Nation 2008 by Trevor http://slowbrand.com/2008/08/31/slow-food-nation-2008/#comment-24 Trevor Mon, 01 Sep 2008 17:00:15 +0000 http://slowbrand.com/?p=18#comment-24 Hey Shannon, It was very interesting to read your comments. Our intent in participating in Slow Food Nation was to promote the product we make as it fits into the Slow Food Movement. Our story has a very strong association with the movement, but like Slow Food, is difficult to explain. I am sitting here this morning looking for feedback from the event and finding little. To answer to some of your observations- 2. We were only told about the slow dough thing on Friday. Crazy. I can tell it was almost never mentioned as a problem from the guests I spoke to and the few online comments I have seen didn't mention it as a problem either. The intent, I believe, was to keep the event from being a free-for-all like the Friday VIP event were there were no dough tickets. 3. The pavilions each had their own curator and architect. Some of the curators were more savvy than others and some architects understood crowds better than others. 5. Some of the products we were serving were vegan but we had no way of displaying that given the constraints and signage of the pavilion itself. 6. Our pavilion did have a few national products. Our pavilion also had several people back out at the last minute. We also had a high-profile person supply such a small amount of product that they didn't even last the preview night. We were initially asked to supply 280 pounds of product and ended up delivering three different times with a final total over 1,100 pounds of product. Hey Shannon,
It was very interesting to read your comments. Our intent in participating in Slow Food Nation was to promote the product we make as it fits into the Slow Food Movement. Our story has a very strong association with the movement, but like Slow Food, is difficult to explain. I am sitting here this morning looking for feedback from the event and finding little.

To answer to some of your observations-
2. We were only told about the slow dough thing on Friday. Crazy. I can tell it was almost never mentioned as a problem from the guests I spoke to and the few online comments I have seen didn’t mention it as a problem either. The intent, I believe, was to keep the event from being a free-for-all like the Friday VIP event were there were no dough tickets.

3. The pavilions each had their own curator and architect. Some of the curators were more savvy than others and some architects understood crowds better than others.

5. Some of the products we were serving were vegan but we had no way of displaying that given the constraints and signage of the pavilion itself.

6. Our pavilion did have a few national products. Our pavilion also had several people back out at the last minute. We also had a high-profile person supply such a small amount of product that they didn’t even last the preview night. We were initially asked to supply 280 pounds of product and ended up delivering three different times with a final total over 1,100 pounds of product.

]]> Comment on Slow Food Nation 2008 by My review of Slow Food Nation 2008 « Searching for the Moon http://slowbrand.com/2008/08/31/slow-food-nation-2008/#comment-22 My review of Slow Food Nation 2008 « Searching for the Moon Mon, 01 Sep 2008 06:33:30 +0000 http://slowbrand.com/?p=18#comment-22 [...] written my review of the Slow Food Nation Taste Pavilions along with my feedback and suggestions for [...] [...] written my review of the Slow Food Nation Taste Pavilions along with my feedback and suggestions for [...]

]]> Comment on A simple case which needs branding by Abbi Vakil http://slowbrand.com/2008/08/10/a-simple-case-which-needs-branding/#comment-6 Abbi Vakil Mon, 11 Aug 2008 22:23:56 +0000 http://slowbrand.com/?p=14#comment-6 Thanks for the positive comments and constructive criticism. You're right, we should have put a brand name or logo on there- we were going for the minimalist look & took it too far. The version for iPhone 3G *will* have a logo and brand name (but still discrete and classy). Pls keep the comments coming and thank you for helping us to make a better product. Take care - Abbi Thanks for the positive comments and constructive criticism. You’re right, we should have put a brand name or logo on there- we were going for the minimalist look & took it too far. The version for iPhone 3G *will* have a logo and brand name (but still discrete and classy). Pls keep the comments coming and thank you for helping us to make a better product. Take care
- Abbi

]]> Comment on Slowly building your (personal) brand part 1 by Shannon Clark http://slowbrand.com/2008/05/23/slowly-building-your-personal-brand-part-1/#comment-3 Shannon Clark Tue, 27 May 2008 07:49:11 +0000 http://slowbrand.com/?p=11#comment-3 A follow up note, in the days after I wrote this post I helped organize many group dinners at a conference I was attending, helping the groups I was with find a great restaurant that could accommodate all of us and then in many cases ordering the food for the table at that restaurant. All while keeping the price per person to a pre-agreed level (<$20 a person for two dinners a bit more like $35 a person for another dinner). So a fun test this weekend of whether I could live up to my claims. I will confess that I did have a bad meal this weekend as well, thankfully only by myself (a brunch that managed to screw up roasted potatoes to the point of being inedible) but that comes with the territory and at least it was while by myself. A follow up note, in the days after I wrote this post I helped organize many group dinners at a conference I was attending, helping the groups I was with find a great restaurant that could accommodate all of us and then in many cases ordering the food for the table at that restaurant. All while keeping the price per person to a pre-agreed level (<$20 a person for two dinners a bit more like $35 a person for another dinner). So a fun test this weekend of whether I could live up to my claims.

I will confess that I did have a bad meal this weekend as well, thankfully only by myself (a brunch that managed to screw up roasted potatoes to the point of being inedible) but that comes with the territory and at least it was while by myself.

]]> Comment on What is a Brand anyway? by Slow Brand » A formula for Brands http://slowbrand.com/2008/05/17/what-is-a-brand-anyway/#comment-2 Slow Brand » A formula for Brands Tue, 20 May 2008 00:57:17 +0000 http://slowbrand.com/?p=7#comment-2 [...] post about What is a Brand Anyway prompted my friend Arthur Einstein to write an email to me where he took issue with the simple, and [...] [...] post about What is a Brand Anyway prompted my friend Arthur Einstein to write an email to me where he took issue with the simple, and [...]

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